Privacy Policy

Last updated: 13 April 2026

SideGuide.co.uk ("SideGuide", "we", "us", or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at sideguide.co.uk. Please read this policy carefully.

We operate in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

Information collected automatically

When you visit our website, certain information is collected automatically by our systems and third-party services, including:

  • IP address and general geographic location (country/region)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring website (how you found us)
  • Date and time of your visit

Information you provide voluntarily

We may collect information you provide directly to us, such as when you contact us via email at hello@sideguide.co.uk or submit our contact form. This may include:

  • Your name
  • Email address
  • Subject line
  • The content of your message

2. How We Use Your Information

We use the information we collect to:

  • Operate and improve the SideGuide website and its content
  • Understand how visitors use our site so we can improve it
  • Respond to enquiries and support requests
  • Display relevant advertisements (see Advertising section below)
  • Comply with legal obligations

Our lawful basis for processing your data is legitimate interests (to operate and improve our website) and consent for advertising cookies and any personalised ad targeting.

3. Cookies

Our website uses cookies - small text files placed on your device. We use the following categories of cookies:

Essential cookies

These are necessary for the website to function correctly. They cannot be disabled.

Analytics cookies

We use analytics tools such as Google Analytics 4 to understand how visitors interact with our site. These tools help us measure pageviews, traffic sources, and important engagement events such as outbound clicks to offer providers. Analytics only runs when you grant consent via our cookie banner.

Advertising cookies

We participate in Google AdSense, an advertising service provided by Google LLC. The Google AdSense script loads on every page of this site but operates in restricted mode by default. Advertising cookies, personalised ad targeting, and the sending of data to Google for advertising purposes are only enabled if you accept cookies via our cookie banner. We implement Google Consent Mode v2 to communicate your preference to Google at page load.

You can opt out of personalised advertising at any time by visiting Google's Ad Settings or by using the Your Online Choices tool.

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of our website.

4. Advertising

SideGuide.co.uk may display advertisements provided by Google AdSense. Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to our site and other sites on the internet.

For more information about how Google uses data, please visit Google's Privacy & Terms.

5. Affiliate Links

Some links on SideGuide.co.uk are affiliate links. When you click an affiliate link and sign up for a product or service, we may earn a commission. Affiliate partners may set their own cookies when you visit their site. We are not responsible for the privacy practices of third-party websites.

Our affiliate relationships do not affect our editorial content or recommendations. We only recommend products and services we genuinely believe are useful for our readers. You can read more about how we research and update pages in our Editorial Policy.

6. Third-Party Services

We may use the following third-party services, each with their own privacy policies:

7. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, or as required by law. Email correspondence is retained for up to 2 years. Analytics data is retained according to the settings of the relevant third-party platform.

8. Your Rights Under UK GDPR

Under UK data protection law, you have the right to:

  • Access - request a copy of the personal data we hold about you
  • Rectification - ask us to correct inaccurate or incomplete data
  • Erasure - request that we delete your personal data in certain circumstances
  • Restriction - ask us to restrict processing of your data
  • Objection - object to processing based on legitimate interests
  • Portability - receive your data in a structured, machine-readable format
  • Withdraw consent - where we rely on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at hello@sideguide.co.uk.

You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO).

9. Children's Privacy

SideGuide.co.uk is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Links to Other Websites

Our website contains links to third-party websites. Once you leave our site, we have no control over the privacy practices of those sites. We encourage you to read the privacy policy of any website you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: